Australia’s coastal towns and cities have been struggling with a lack of holidaymakers for years.
In the last decade, they’ve also had to deal with a flood of tourists, with many resorting to taking on expensive hotels instead.
The key to a successful holiday to the country’s best beaches lies in a combination of planning and preparation, says Tourism Australia’s chief executive, Nick Tully.
He said a good combination of hotels and beaches is key to attracting holidaymakers.
“The first thing we look at is the overall plan, and how much accommodation and what the number of people we’re targeting,” he said.
“If we don’t have a good plan for accommodation, then it’s going to be difficult to get a good number of visitors to that particular spot.”
He said while some resorts were planning to move away from hotels, others were not.
Tully said the key was to plan for a number of factors, including the beach, the time of year and the time in the day.
“For example, if we’re in the summer, there are more hotels and there’s more people on the beach and that’s a great time for accommodation,” he explained.
“But if we have a storm or a big event that is not going to allow for a lot of accommodation, it can make it more difficult to find accommodation.”
Tully also pointed out that some resorts may have to shut down for holidays to keep up with demand.
“There are always going to have to be a number to choose from when you’re planning a holiday,” he added.
“So, hotels will be shut down when people want to leave the city and then resort will be open.”
That’s always going, and there will always be a few hotels left open and people will still come in.
“So you’ll have to do some of that planning, which is something we are keen to encourage.”
The key ingredient is planning ahead