Ars Technicasts latest article Macys is one of the most beloved and beloved restaurants in Boston.
And yet, it’s also one of one of its biggest losers.
After its acquisition by Ikea, the iconic, red-brick-and-white building at 1101 East Boylston Street was sold for $1.4 billion to a private equity firm.
But now that the chain is a $20 billion company, it has no way to compete with Ikea’s new, upscale locations, which will offer better service, better food, better wine, and more.
(You can read about Ikea and Macys in detail here.)
“It’s just not feasible to do that,” said John Bresch, the owner of The Restaurant at the Corner, an award-winning restaurant on Boylstone Street in downtown Boston.
“Macys is the only restaurant that can compete with it.
The new locations are going to have a lot of the same elements, but they’re going to be better-priced.”
The new restaurants will also have the added bonus of being open 24/7.
This is a win for the owners of restaurants like Macys and the other restaurants that have struggled to find a way to attract diners in the face of a booming restaurant market.
The problem with the new Macys restaurants, however, is that they’re located in the city’s most upscale neighborhoods, like the South End, where a huge chunk of Boston’s high-end business district, especially the area around Fenway Park, is located.
As one of Boston Mayor Marty Walsh’s top priorities in the wake of the Ikea acquisition was to revitalize the South Boston neighborhoods surrounding Fenway and the neighboring neighborhoods of South Boston and South End.
“We’ve been trying to re-invest and revitalize these neighborhoods, and this is a way of doing that,” Walsh told reporters in Boston last month.
“It allows me to do it at a cost of tens of millions of dollars to a lot less than a new building.”
While Walsh and his team are working to make the new buildings more appealing to potential buyers, they are also making sure they stay on the same streets that have been affected by the Ikeas acquisition.
And it’s not just the South Side that has been affected: According to a report from The Boston Globe, the South Shore’s retail area, home to the popular Boston Common, is among the worst affected by Ikeas move.
The area’s shopping district is also home to many restaurants and retailers, including Whole Foods, Whole Foods Market, and other major retailers.
“The South Shore is one that has suffered for the loss of our iconic, beloved, iconic building,” said James DeAngelis, the president of the Southside Business Improvement District, which oversees the area.
“These are some of the worst neighborhoods in Boston that we’ve lost to the Ikeases acquisition.”
The problem is, there aren’t many places that are close enough to the South Street Seaport, the area that has traditionally been home to major retailers like J.C. Penney and Forever 21, that to lure diners away from the South Market, you have to make your new restaurants better.
That’s because, unlike the South-Side’s upscale restaurants, these new locations will have limited menu options and will likely be served by waitstaff who are mostly part-time employees.
“I think the SouthSide is really hurting,” said Matthew J. Henshaw, a former J.H. Penneys employee and founder of the nonprofit nonprofit Southside Neighborhood Alliance.
“They’re struggling to attract people to their neighborhood.”
As the owner and general manager of The Southside Café, Henshaws hope to change that.
“What we’re trying to do is to make our neighborhood better and better,” he said.
“Our goal is to keep our neighborhood vibrant and vibrant and to make it more appealing.”
Henshops plans to open new locations throughout the Southland, and he has been actively recruiting employees to join him.
The company is also expanding its food delivery service, which includes a drive-thru, and plans to offer free coffee, juice, and ice cream to all customers.
But Henshapas will not be opening a drive through on its first location.
Instead, the company plans to use a fleet of two delivery vans to deliver its food.
While the company has yet to announce how many employees it will hire to open the new locations, the number of jobs will depend on the demand for new locations.
“There’s a lot going on right now in the South [Side], and we don’t have a drive thru for that area,” Henshop said.
And while Henshare is working to increase its customer base and make sure its restaurants are serving the best food possible, it will also be competing with other restaurant chains, like Chipotle and Chipotle Mexican Grill.
The South Shore